How Much Does X Pay per 1,000 Views? (About $0.012)

Short answer: as of October 2026, X (formerly Twitter) pays roughly $0.0015 to $0.02 per 1,000 views through Original Content Rewards, the program that replaced Creator Revenue Sharing on 8 September 2026. For a mostly American audience the middle of that band is about $0.012 per 1,000 views, a bit over a cent. For a mixed worldwide audience it is closer to $0.0045, and for an audience concentrated in South Asia, Africa or Latin America it can fall under $0.001. These are modelled ranges, not reported earnings. X has published no rate for the new program, so the bands carry forward from Revenue Sharing-era creator reports until new payout reports accumulate.

If that looks too small to be real, it is worth sitting with the number for a second, because it is the single most useful thing to understand about X monetization. A viral post with 1 million views earns roughly $12 on a US audience. Not $1,200. Around twelve dollars.

Why everyone quotes "per million" instead

Every rate you see for X, including the one on our own per-million guide, is quoted per million impressions rather than per thousand. That is not an accident, and it is not entirely marketing spin.

At X's rates, the per-1,000 figure runs to three or four decimal places. "$0.0045 per 1,000 views" is a number almost nobody can reason about. Multiply by a thousand and you get "$4.50 per million", which is a figure a person can hold in their head and multiply against their analytics.

The habit comes from somewhere else, though. RPM, revenue per mille, per 1,000 views, is the standard unit on YouTube, and most creators arrive at X already thinking in it. Translating between the two is where the shock happens.

X per 1,000 views, by audience

Where your audience lives	Low	Typical	High	Premium-dense niche
Mostly US / Canada	$0.0060	$0.0120	$0.0200	up to $0.0320
Mostly UK, EU, Australia	$0.0035	$0.0075	$0.0140	up to $0.0224
Mixed worldwide	$0.0015	$0.0045	$0.0090	up to $0.0144
Mostly South Asia, LATAM, SEA, Africa	$0.0006	$0.0018	$0.0040	up to $0.0064

The "Premium-dense niche" column is the same band multiplied by 1.6, which is what the model applies to crypto, finance, AI, tech and political commentary, niches where an unusual share of the audience already pays for a blue check. General-interest and fandom content gets multiplied by 0.75 instead.

Very large accounts do better than this table suggests. Above 10 million impressions a month the model applies a volume premium that rises to 4x at the extreme, because Premium viewers concentrate under the biggest posts. A 500-million-view month is not worth ten times a 50-million-view month; it is worth rather more.

Put your own figure in: the impressions to money calculator applies these bands with the geography and niche adjustments handled properly.

How this compares with YouTube

This is the comparison that makes the number make sense.

Platform	Typical pay per 1,000 views
YouTube (long-form, US audience)	$2 – $10
X / Twitter (US audience)	$0.006 – $0.032

Per view, YouTube pays somewhere between 100 and 1,000 times more than X. A YouTube video with 1 million views might return $2,000 to $10,000. The same million views on X returns around $12.

That is not a flaw in X's program so much as a description of what the program is. YouTube sells pre-roll and mid-roll advertising against a viewer who has chosen to sit and watch for ten minutes. X pays creators out of Premium subscription revenue, shared according to how many other paying subscribers saw your original posts on their Home Timeline. There is no advertiser bidding against your individual post, so there is no CPM to pass along. X vs YouTube creator earnings works the comparison through properly.

The practical upshot: X reach is cheap to acquire and cheap to monetize. YouTube reach is expensive to acquire and expensive to monetize. Neither of those is strictly better, but swapping one mental model for the other without noticing will make your X analytics look like a bug.

"Views" and "impressions" are not quite the same thing

X Analytics shows impressions, the number of times your post was served into somebody's feed. That is the number these rates are modelled against, and it is the number most people mean when they say "views".

It is worth being clear that an impression is a low bar. It does not mean the post was read, and on X it very often means a post went past at speed in the For You feed. This is part of why the per-impression figure is so small: the unit being counted is cheap.

It also means the headline number is the denominator rather than the numerator. Original Content Rewards pays on qualified impressions: unique views of your original posts by Premium users on their Home Timeline, with at least half the post on screen. Impressions on replies are excluded, reposts and re-uploaded media earn nothing, and views from logged-out users or from outside the Home Timeline count in your analytics but not in your payout. Two accounts can post identical impression counts and be paid an order of magnitude apart, which is covered in full in Original Content Rewards, explained.

What this means in practice

Do not price your effort against a per-post payout. A post that does 200,000 views is worth about $2.40 on a US audience. If you are writing posts in the hope that one of them pays for your afternoon, the arithmetic will not work, and no amount of posting frequency fixes a rate three decimal places deep.

Scale is the only thing that moves the number. Getting from $0.012 to $0.03 per 1,000 views means changing who your audience is, not how often you post. Geography and niche are the two levers, and they are slow ones.

Only original posts count. Under Original Content Rewards a repost, a re-uploaded video or a caption that just describes someone else's clip earns nothing, however many views it gets, and reply impressions do not count toward eligibility either. The per-1,000 figures above apply to your own posts on the Home Timeline.

The payout is rarely the point on its own. Most creators who earn meaningfully from X treat the payout as a rebate on work they were doing anyway, and make the actual money from what the audience leads to, subscriptions, tips and everything else, rather than from the payout itself.

FAQ

How much does X pay per 1,000 views?

Roughly $0.0015 to $0.02 per 1,000 views as of October 2026, depending mainly on where your audience lives. A mostly American audience sits around $0.012 per 1,000 views in the middle of the band, and can reach $0.032 in a Premium-dense niche such as crypto or politics. A mixed worldwide audience is closer to $0.0045. These are modelled ranges; X publishes no rate for Original Content Rewards.

How much does X pay for 1 million views?

About $12 for a typical US audience, with a realistic band of roughly $1 to $20 and up to $32 for a US, Premium-dense niche. Accounts doing well above 10 million impressions a month earn at a higher effective rate because of a volume premium.

Why does X pay so much less per view than YouTube?

YouTube sells advertising against a viewer watching a long video, and passes a share of that CPM on. X pays out of Premium subscription revenue, shared according to how many other paying subscribers saw your original posts, so there is no per-view advertiser bid to pass along. Per view, YouTube pays roughly 100 to 1,000 times more.

Does X pay for views or for impressions?

Qualified impressions. Under Original Content Rewards a view counts when a Premium user sees your original post on their Home Timeline with at least half of it on screen, once per account per post. Impressions from non-subscribers, from replies, from logged-out viewers or on reposted content appear in X Analytics but pay nothing.

Does X still pay per view after Creator Revenue Sharing ended?

Yes. Creator Revenue Sharing ended on 7 September 2026 and Original Content Rewards replaced it the next day. The new program pays on Premium views of original posts rather than on Premium engagement, but because both depend on how many of your viewers hold Premium, the modelled per-1,000 bands carry forward unchanged until payout reports from the new program accumulate. Former Revenue Sharing members have to apply in Creator Studio.

How much does Twitter pay per 1,000 views?

Twitter is now X and the figures are the same: roughly $0.0015 to $0.02 per 1,000 views as of October 2026. Any "Twitter" rate quoted from before October 2024 describes the old ads-in-replies model, and anything from before September 2026 describes Creator Revenue Sharing, which has ended.

How many views do I need to earn $100 a month on X?

Around 8 million impressions a month on a US audience, about 19 million on a mixed worldwide audience, and closer to 39 million if your audience is mostly in South Asia, Latin America or Africa. You also need to be accepted into the program, which as of October 2026 means meeting the eligibility requirements of 500 verified followers and 500,000 verified Home Timeline impressions in 90 days.