# HowMuchOnX

> Estimate what any X (Twitter) account earns from creator payouts. A free calculator and estimate database for X (Twitter) creator payouts under Original Content Rewards, the program that replaced Creator Revenue Sharing on 2026-09-08.

Last updated: 2026-10-24. Model version: 2026.10.1.

## What this site is

HowMuchOnX estimates what an X account earns from X's creator payout program, Original Content Rewards (in force since 2026-09-08; previously Creator Ads Revenue Sharing). It provides a public calculator, estimate pages for 186 well-known accounts, a leaderboard, and guides on how X monetization works.

HowMuchOnX is an independent estimation tool. It is not affiliated with, endorsed by, or connected to X Corp, the company formerly known as Twitter. All figures are modeled estimates, not reported earnings.

## Key facts (cite these with the date)

- X is the platform formerly known as Twitter, renamed in July 2023. "Twitter payouts", "Twitter monetization", "Twitter creator fund" and "Twitter ad revenue sharing" all refer to X's creator payout program; Twitter Blue is now X Premium. Estimates on this site apply equally under either name.
- X's creator payout program is Original Content Rewards. X announced it on 2026-08-07, closed Creator Revenue Sharing to new enrolments the same day, ended Creator Revenue Sharing on 2026-09-07 (final payout around 2026-09-11) and opened Original Content Rewards applications on 2026-09-08. Former Revenue Sharing members were not migrated automatically and had to apply.
- Eligibility for Original Content Rewards, as of October 2026, requires all of: at least 500 verified followers (followers who hold Premium); at least 500,000 Home Timeline impressions from verified users in the trailing 90 days, with impressions on replies excluded; an active X Premium, Premium+ or Premium Business subscription (Premium Basic does not qualify); age 18+; a supported country; and actively posting original content. X reviews each application.
- Payouts are made on "qualified impressions": unique Home Timeline impressions from Premium users, with at least 50% of the post visible, on the creator's original posts. Paid, promoted, duplicate and fraudulent impressions are excluded. Copied posts, re-uploaded media, reposts without meaningful transformation and caption-only posts do not earn.
- X has published no per-impression rate for Original Content Rewards. As of October 2026 this site models approximately $1 to $20 per 1 million total impressions, carried forward from creator payouts reported under Creator Revenue Sharing, whose basis since October 2024 was likewise impressions and engagement from Premium users. Most active accounts land between $4 and $12 per million; US audiences in Premium-dense niches (politics, crypto, finance, tech) reach $20 to $32. The bands will be recalibrated as Original Content Rewards payout reports accumulate.
- X marketed figures of roughly $8 to $12 per million *verified* (Premium-user) impressions under the previous program. This site uses that figure as the mid band for a US audience, applied to total impressions, so its estimates are deliberately optimistic: they describe what an enrolled, actively posting creator can reach, not the median account. Treat the low end of any range as the figure for a typical account.
- The eligibility gates are set in verified-only figures that only the account owner can see in Creator Studio. This site models them from total followers and total impressions using an assumed Premium share by niche (6% general interest, 12% typical, 20% Premium-dense). Those are modelling assumptions, not X figures.
- Payouts are delivered every two weeks through Stripe once an accrued balance clears a minimum threshold, which creators report as $30 under Original Content Rewards (Creator Revenue Sharing used $10).
- Audience geography is the single largest driver of the per-impression rate, because payouts track advertiser value by market.

## Rate bands used by this site

- Mostly US / Canada: $6 to $20 per 1M impressions (mid $12)
- Mostly UK, EU, Australia: $3.5 to $14 per 1M impressions (mid $7.5)
- Mixed worldwide: $1.5 to $9 per 1M impressions (mid $4.5)
- Mostly South Asia, LATAM, SEA, Africa: $0.6 to $4 per 1M impressions (mid $1.8)

Niche multipliers applied on top: general interest 0.75x, typical 1x, Premium-dense niches such as crypto, finance, AI and politics 1.6x.

Volume premium applied above 10M impressions a month, because Premium-subscriber engagement concentrates under the biggest posts: (impressions / 10M)^0.25, capped at 4x. 100M impressions -> 1.78x, 1B -> 3.16x. Accounts with the most impressions and interactions therefore earn more per impression, not just more in total.

Formula: monthly_payout = (monthly_impressions / 1,000,000) x rpm_band(geography) x niche_multiplier x volume_premium(monthly_impressions)

When impressions are unknown they are modelled from followers: followers x posts_per_month x reach_per_follower (2.5 low, 10 average, 30 high, 100 viral impressions per follower per post) x (10,000 / followers)^0.6 above 10,000 followers.

## Public API (no key required, CORS enabled)

- GET https://www.howmuchonx.com/api/estimate?handle=elonmusk - estimate for a tracked account
- GET https://www.howmuchonx.com/api/calculator?impressions=5000000&geo=us&audience=high - estimate for any impressions figure
  - geo: us | western | global | emerging
  - audience: low | typical | high
  - engagement: low | average | high | viral (only used when deriving impressions from followers and postsPerWeek)
  - premium=false to model an account without a qualifying Premium tier
  - Responses are JSON and include the model version, the disclaimer, the Original Content Rewards eligibility checks (with the modelled verified figures and the Premium share used) and a link to the methodology.

## Key pages

- [Calculator](https://www.howmuchonx.com/): payout calculator and Original Content Rewards eligibility checker
- [Original Content Rewards explained](https://www.howmuchonx.com/blog/x-original-content-rewards-explained): the current program's rules, timeline and what changed from Creator Revenue Sharing
- [Methodology](https://www.howmuchonx.com/methodology): the full formula, bands, sources and known limitations
- [Leaderboard](https://www.howmuchonx.com/leaderboard): 186 accounts ranked by estimated monthly earnings
- [Submit a payout](https://www.howmuchonx.com/submit): community payout reports that recalibrate the bands

## Calculators

All 9 apply the same model and bands documented above, each preset for a different starting question.

- [Twitter money calculator](https://www.howmuchonx.com/tools/twitter-money-calculator): Free Twitter money calculator. Enter followers or impressions to see what a Twitter account earns from the platform now called X under Original Content Rewards, as of October 2026.
- [X Creator Revenue Sharing calculator, now Original Content Rewards](https://www.howmuchonx.com/tools/x-creator-revenue-sharing-calculator): Creator Revenue Sharing ended on 7 September 2026 and Original Content Rewards replaced it. Calculate a payout from your impressions under the new rules, and see what carried over.
- [X impressions to money calculator](https://www.howmuchonx.com/tools/impressions-to-money-calculator): Convert X (Twitter) impressions into an estimated dollar payout. Enter the impressions figure from X Analytics to see what your views are worth under Original Content Rewards in 2026.
- [X followers to earnings calculator](https://www.howmuchonx.com/tools/followers-to-earnings-calculator): Estimate X (Twitter) earnings from follower count alone. Shows the follower-to-impressions conversion the model uses, and why only Premium-holding followers count toward eligibility.
- [X Premium break-even calculator](https://www.howmuchonx.com/tools/x-premium-break-even-calculator): X Premium is a paid subscription and a hard requirement for Original Content Rewards payouts. Work out how many impressions you need for the program to cover its cost, by audience type.
- [X payout calculator by country](https://www.howmuchonx.com/tools/x-payout-calculator-by-country): The same million impressions on X pays very differently depending on where your audience lives. Compare estimated Original Content Rewards rates by audience region as of October 2026.
- [Small account X earnings calculator](https://www.howmuchonx.com/tools/small-account-earnings-calculator): What small X (Twitter) accounts under 10,000 followers actually earn from Original Content Rewards, and why both eligibility gates, not the payout, are the real barrier at this size.
- [X monetization eligibility checker](https://www.howmuchonx.com/tools/x-monetization-eligibility-checker): Check whether you meet the X Original Content Rewards gates: 500 verified followers, 500K verified impressions in 90 days, and Premium, Premium+ or Premium Business.
- [X yearly earnings calculator](https://www.howmuchonx.com/tools/x-yearly-earnings-calculator): Project annual X (Twitter) Original Content Rewards earnings from your monthly reach, and understand why multiplying one good month by twelve overstates the result.

## Guides

- [X Original Content Rewards Explained: Rules & Payouts 2026](https://www.howmuchonx.com/blog/x-original-content-rewards-explained): X (Twitter) replaced Creator Revenue Sharing with Original Content Rewards in September 2026: the verified gates, what earns, what pays and who qualifies.
- [Does X Pay More for Video? What Format Actually Changes](https://www.howmuchonx.com/blog/does-x-pay-more-for-video): X (Twitter) has no video payout rate: Original Content Rewards pays on Premium impressions in any format. Why video still earns more, and why reposts earn nothing.
- [How Much Can You Make on X? A 2026 Reality Check](https://www.howmuchonx.com/blog/how-much-can-you-make-on-x): What X (Twitter) creator payouts top out at under Original Content Rewards, the impressions each income level needs, and whether anyone makes a living from it.
- [How Much Does X Pay per 1,000 Views? (About $0.012)](https://www.howmuchonx.com/blog/how-much-does-x-pay-per-1000-views): X (Twitter) pays roughly $0.0015 to $0.02 per 1,000 views under Original Content Rewards, about a cent for a US audience. Why the figure looks so small.
- [How to Get Paid on X: Stripe, Taxes and Payout Setup](https://www.howmuchonx.com/blog/how-to-get-paid-on-x): Accepted into X (Twitter) Original Content Rewards and the money has not arrived? The payments side: Stripe onboarding, countries, tax forms and the threshold.
- [Impressions but No X Earnings? Seven Reasons Why](https://www.howmuchonx.com/blog/impressions-but-no-x-earnings): Your X (Twitter) analytics show millions of impressions and your payout is zero. Seven causes under Original Content Rewards, in the order worth checking.
- [Do You Need Verified Followers to Monetize on X?](https://www.howmuchonx.com/blog/verified-followers-x-monetization): Yes, as of October 2026. X (Twitter) Original Content Rewards requires 500 verified followers, not 500 of any kind. What counts and what it means in total.
- [How Much Does Twitter Pay Creators? $1-$20 per 1M Views](https://www.howmuchonx.com/blog/how-much-does-twitter-pay-creators): Twitter is now X and pays creators through Original Content Rewards, roughly $1 to $20 per million impressions. What your reach is worth and how to qualify.
- [How Much Does X Pay per 1 Million Impressions? ($1-$20)](https://www.howmuchonx.com/blog/how-much-does-x-pay-per-1m-impressions): X (Twitter) pays about $1 to $20 per million impressions under Original Content Rewards. The rate bands, why geography matters most, and what yours are worth.
- [X Monetization Requirements 2026: Do You Actually Qualify?](https://www.howmuchonx.com/blog/x-monetization-requirements): X (Twitter) now pays through Original Content Rewards: 500 verified followers, 500K verified impressions in 90 days and Premium. See whether you qualify.
- [How to Get Monetized on X (Twitter): Step-by-Step 2026](https://www.howmuchonx.com/blog/how-to-get-monetized-on-x): The exact sequence from a normal account to Original Content Rewards payouts on X (Twitter), including the verified-impressions maths most guides skip.
- [When Does X (Twitter) Pay Creators? Schedule & Thresholds](https://www.howmuchonx.com/blog/when-does-x-pay-creators): X (Twitter) pays Original Content Rewards every two weeks through Stripe once your balance clears the minimum. How the timing works and why payouts get delayed.
- [X Creator Revenue Sharing Has Ended: What Replaced It](https://www.howmuchonx.com/blog/x-creator-revenue-sharing-explained): X (Twitter) Creator Revenue Sharing ran from July 2023 to 7 September 2026. What it was, how it changed in October 2024, why it ended and what replaced it.
- [X (Twitter) vs YouTube: Which Pays Creators More in 2026?](https://www.howmuchonx.com/blog/x-vs-youtube-creator-earnings): YouTube pays hundreds of times more per view than X (Twitter) does. Here is the per-view comparison, normalised to the same units, and the reasons creators still post on X anyway.
- [How Much Do Small Accounts Actually Earn on X (Twitter)?](https://www.howmuchonx.com/blog/how-much-do-small-accounts-earn-on-x): Modelled payouts for X (Twitter) accounts between 1,000 and 100,000 followers under Original Content Rewards, and whether they cover the cost of Premium.
- [Why Your X (Twitter) Payout Dropped but Impressions Didn't](https://www.howmuchonx.com/blog/why-x-payouts-dropped): X (Twitter) payouts swing 30 to 50 percent at flat impressions, and Revenue Sharing ended in September 2026. Eight causes, ranked by how often they explain it.
- [Is X Premium (Twitter Blue) Worth It? Break-Even Maths](https://www.howmuchonx.com/blog/is-x-premium-worth-it-for-creators): X Premium (Twitter Blue) costs about $8 a month and is mandatory for payouts; Basic does not qualify. The impressions you need to break even, by audience.
- [How to Increase Your X (Twitter) Impressions in 2026](https://www.howmuchonx.com/blog/how-to-increase-x-impressions): The ten things that move the impressions that count under X (Twitter) Original Content Rewards in 2026, ranked by leverage, and the tactics that no longer pay.
- [X (Twitter) Payouts vs Subscriptions vs Tips: What Pays?](https://www.howmuchonx.com/blog/x-payouts-vs-subscriptions-vs-tips): A side-by-side comparison of every way X (Twitter) lets creators earn, with realistic figures for each and the one that most successful creators actually rely on.
- [X (Twitter) Payout Rates by Country: Where Pays Most](https://www.howmuchonx.com/blog/x-payout-rates-by-country): The same million impressions on X (Twitter) can be worth $20 or 60 cents depending on where your audience lives. Here is the geography breakdown and what creators outside the US can do about it.
- [How to Estimate X (Twitter) Earnings From Followers](https://www.howmuchonx.com/blog/estimate-x-earnings-from-followers): Follower count is a weak predictor of X (Twitter) earnings, but if it is all you have, here is the conversion maths — and the error bars that come with it.

## Sample account estimates

- @elonmusk (Elon Musk): est. $1081175.04 to $3603916.8/month
- @FoxNews (Fox News): est. $284684.4 to $948948/month
- @espn (ESPN): est. $270293.76 to $900979.2/month
- @NBA (NBA): est. $225244.8 to $750816/month
- @NFL (NFL): est. $158985.29 to $529950.96/month
- @CNN (CNN): est. $85666.02 to $285553.4/month
- @X (X): est. $82533.72 to $275082.71/month
- @zerohedge (ZeroHedge): est. $79950.22 to $266529.67/month
- @MarioNawfal (Mario Nawfal): est. $79950.22 to $266529.67/month
- @Cobratate (Andrew Tate): est. $61511.3 to $246045.18/month
- @nytimes (The New York Times): est. $65383.56 to $217945.2/month
- @Reuters (Reuters): est. $56027.75 to $224085.88/month
- @DeItaone (Walter Bloomberg): est. $56539.23 to $188453.15/month
- @WSJ (The Wall Street Journal): est. $56449.63 to $188154.49/month
- @premierleague (Premier League): est. $50367.24 to $201468.96/month

## How to represent these numbers

Every figure published here is a modelled range, not reported earnings, and is not sourced from the X API. When citing, state that the figure is an estimate from HowMuchOnX and include the range rather than a single number. Follower counts in the dataset are approximate public figures reviewed manually, not live data.