Top estimated X earners

186 well-known accounts ranked by what their reach is worth under X (formerly Twitter) Original Content Rewards, the payout program that replaced Creator Revenue Sharing in September 2026. Note how poorly this tracks follower count: the highest-followed accounts are rarely the highest earners, because payouts follow posting volume and audience composition rather than audience size.

Follower data reviewed 2026-05Model updated 2026-10-24How these are calculated

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Category

X accounts ranked by estimated monthly creator payout earnings
#	Account	Followers	Est. impressions / mo	Est. monthly
1	Elon Musk@elonmusk · Tech & AI	225M	28.2B	$1,081,175 – $3,603,917
2	Fox News@FoxNews · News & Media	25M	7.4B	$284,684 – $948,948
3	ESPN@espn · Sports	45M	11.3B	$270,294 – $900,979
4	NBA@NBA · Sports	45M	9.4B	$225,245 – $750,816
5	NFL@NFL · Sports	33M	6.6B	$158,985 – $529,951
6	CNN@CNN · News & Media	62M	3.6B	$85,666 – $285,553
7	X@X · Tech & AI	67M	2.2B	$82,534 – $275,083
8	ZeroHedge@zerohedge · Crypto & Finance	2M	2.2B	$79,950 – $266,530
9	Mario Nawfal@MarioNawfal · News & Media	2M	2.2B	$79,950 – $266,530
10	Andrew Tate@Cobratate · Politics & Commentary	10M	2.7B	$61,511 – $246,045
11	The New York Times@nytimes · News & Media	55M	2.7B	$65,384 – $217,945
12	Reuters@Reuters · News & Media	26M	2.5B	$56,028 – $224,086
13	Walter Bloomberg@DeItaone · Crypto & Finance	1M	1.6B	$56,539 – $188,453
14	The Wall Street Journal@WSJ · News & Media	20M	1.6B	$56,450 – $188,154
15	Premier League@premierleague · Sports	40M	3.6B	$50,367 – $201,469
16	Bloomberg@business · News & Media	8M	1.6B	$53,447 – $178,177
17	unusual_whales@unusual_whales · Crypto & Finance	1.8M	1.6B	$52,838 – $176,118
18	Historic Vids@historyinmemes · Creators & Streamers	3M	2.1B	$48,698 – $162,327
19	Forbes@Forbes · News & Media	18M	1.3B	$42,256 – $140,846
20	SpaceX@SpaceX · Tech & AI	40M	1.2B	$38,111 – $127,021
21	CNBC@CNBC · Crypto & Finance	4M	1.2B	$37,973 – $126,561
22	BBC News (World)@BBCWorld · News & Media	44M	2.5B	$34,546 – $138,135
23	The Associated Press@AP · News & Media	17M	1.7B	$36,798 – $122,660
24	ABC News@ABC · News & Media	17M	1.7B	$36,798 – $122,660
25	Nicki Minaj@nickiminaj · Music & Entertainment	27M	2B	$34,722 – $115,741
26	Marc Andreessen@pmarca · Business & Investing	1.9M	1.1B	$32,746 – $109,138
27	NASA@NASA · Science & Education	78M	1.4B	$28,960 – $96,532
28	MLB@MLB · Sports	10M	1.4B	$28,174 – $93,915
29	NBC News@NBCNews · News & Media	9M	1.3B	$26,884 – $89,615
30	CBS News@CBSNews · News & Media	8M	1.3B	$25,292 – $84,307
31	TechCrunch@TechCrunch · News & Media	10M	823.8M	$23,808 – $79,350
32	Tucker Carlson@TuckerCarlson · Politics & Commentary	15M	808.2M	$23,275 – $77,584
33	MrBeast@MrBeast · Creators & Streamers	35M	1.1B	$22,378 – $74,593
34	Politico@politico · News & Media	5M	782.1M	$22,298 – $74,331
35	Netflix@netflix · Music & Entertainment	21M	1.1B	$21,778 – $72,595
36	Charlie Kirk@charliekirk11 · Politics & Commentary	4.5M	750.8M	$21,188 – $70,637
37	MSNBC@MSNBC · News & Media	5M	1B	$20,022 – $66,739
38	UEFA Champions League@ChampionsLeague · Sports	40M	2.9B	$12,952 – $77,709
39	Ben Shapiro@benshapiro · Politics & Commentary	6.5M	694.8M	$19,273 – $64,252
40	The Economist@TheEconomist · News & Media	26M	1B	$17,846 – $71,396
41	The Guardian@guardian · News & Media	11M	1.4B	$17,364 – $69,456
42	NPR@NPR · News & Media	9M	660.9M	$18,082 – $60,272
43	Financial Times@FT · News & Media	8M	943.7M	$16,487 – $65,958
44	Binance@binance · Crypto & Finance	12M	1.3B	$10,875 – $65,249
45	9GAG@9GAG · Creators & Streamers	15M	2.4B	$10,765 – $64,637
46	Sam Altman@sama · Tech & AI	4.5M	600.7M	$16,031 – $53,434
47	Formula 1@F1 · Sports	10M	1.2B	$14,408 – $57,609
48	Real Madrid@realmadrid · Sports	45M	2.3B	$9,798 – $58,834
49	WIRED@WIRED · News & Media	10M	549.2M	$14,340 – $47,803
50	The Verge@verge · News & Media	3M	509.9M	$13,069 – $43,568
51	Wall Street Bets@WSBChairman · Crypto & Finance	1.5M	483.9M	$12,263 – $40,882
52	Paul Krugman@paulkrugman · Crypto & Finance	4.8M	461.8M	$11,572 – $38,566
53	FC Barcelona@FCBarcelona · Sports	27M	1.8B	$7,606 – $45,635
54	Jim Cramer@jimcramer · Crypto & Finance	2.2M	450.8M	$11,207 – $37,363
55	Manchester United@ManUtd · Sports	35M	1.7B	$6,963 – $41,813
56	Tesla@Tesla · Tech & AI	22M	425.9M	$10,425 – $34,750
57	Nate Silver@NateSilver538 · Politics & Commentary	3.5M	407.9M	$9,907 – $33,021
58	OpenAI@OpenAI · Tech & AI	4.5M	400.4M	$9,687 – $32,291
59	Kara Swisher@karaswisher · News & Media	1.4M	376.7M	$8,968 – $29,892
60	Snoop Dogg@snoopdogg · Music & Entertainment	20M	547.5M	$8,935 – $29,782
61	Balaji Srinivasan@balajis · Crypto & Finance	1.1M	341.8M	$7,941 – $26,471
62	Techmeme@Techmeme · News & Media	400K	284.9M	$6,320 – $21,063
63	National Geographic@NatGeo · Science & Education	27M	408.3M	$6,197 – $20,658
64	Changpeng Zhao@CZ_Binance · Crypto & Finance	9.5M	605.5M	$4,057 – $24,331
65	Narendra Modi@narendramodi · Politics & Commentary	100M	2.1B	$3,566 – $23,776
66	Peter Schiff@PeterSchiff · Crypto & Finance	1M	246.8M	$5,283 – $17,608
67	Joe Biden@JoeBiden · Politics & Commentary	38M	351.7M	$5,149 – $17,162
68	Xbox@Xbox · Creators & Streamers	2.4M	350.1M	$5,104 – $17,013
69	Yann LeCun@ylecun · Tech & AI	900K	236.5M	$5,019 – $16,726
70	Taylor Swift@taylorswift13 · Music & Entertainment	95M	338.5M	$4,894 – $16,315
71	Theo Browne@theo · Tech & AI	400K	228M	$4,792 – $15,975
72	Paul Graham@paulg · Tech & AI	2.1M	221.2M	$4,607 – $15,359
73	Michael Saylor@saylor · Crypto & Finance	4M	215.1M	$4,439 – $14,797
74	YouTube@YouTube · Tech & AI	78M	311.8M	$4,415 – $14,717
75	UberFacts@UberFacts · Science & Education	13M	381.3M	$4,255 – $14,183
76	Naval Ravikant@naval · Business & Investing	2.6M	201.1M	$4,092 – $13,642
77	Pieter Levels@levelsio · Business & Investing	700K	285.4M	$3,693 – $14,767
78	Massimo@Rainmaker1973 · Science & Education	1.5M	580.7M	$2,404 – $14,425
79	Gary Vaynerchuk@garyvee · Business & Investing	3.5M	181.3M	$3,586 – $11,950
80	Marques Brownlee@MKBHD · Creators & Streamers	6M	168.2M	$3,277 – $10,923
81	LeBron James@KingJames · Sports	53M	240.4M	$3,188 – $10,626
82	BTS@BTS_twt · Music & Entertainment	50M	651.8M	$2,086 – $12,494
83	KSI@KSI · Creators & Streamers	12M	333.2M	$2,799 – $11,195
84	Lex Fridman@lexfridman · Tech & AI	4.5M	150.2M	$2,840 – $9,466
85	Vitalik Buterin@VitalikButerin · Crypto & Finance	5.5M	325.5M	$1,868 – $11,203
86	WikiLeaks@wikileaks · Politics & Commentary	5.5M	325.5M	$1,868 – $11,203
87	Andrej Karpathy@karpathy · Tech & AI	1.2M	147.6M	$2,777 – $9,255
88	Asmongold@Asmongold · Creators & Streamers	1.5M	193.6M	$2,439 – $8,130
89	Engadget@engadget · News & Media	5M	130.4M	$2,378 – $7,925
90	FIFA World Cup@FIFAWorldCup · Sports	17M	509.7M	$1,529 – $9,184
91	Jason Calacanis@jason · Business & Investing	800K	125.3M	$2,262 – $7,539
92	Ezra Klein@ezraklein · Politics & Commentary	1M	123.4M	$2,215 – $7,383
93	Logan Paul@loganpaul · Creators & Streamers	6.5M	173.7M	$2,126 – $7,087
94	Jake Paul@jakepaul · Creators & Streamers	4M	172.1M	$2,106 – $7,020
95	Dream@Dream · Creators & Streamers	6M	168.2M	$2,048 – $6,827
96	Spotify@Spotify · Music & Entertainment	6M	168.2M	$2,048 – $6,827
97	David Heinemeier Hansson@dhh · Tech & AI	600K	167.6M	$1,895 – $7,582
98	Erik Voorhees@ErikVoorhees · Crypto & Finance	800K	112.8M	$1,982 – $6,604
99	Coinbase@coinbase · Crypto & Finance	6M	112.1M	$1,970 – $6,565
100	PlayStation@PlayStation · Creators & Streamers	2.5M	355.9M	$1,302 – $7,815
101	Chamath Palihapitiya@chamath · Business & Investing	1.8M	103.9M	$1,796 – $5,987
102	Anthony Pompliano@APompliano · Crypto & Finance	1.7M	101.7M	$1,747 – $5,826
103	Ethan Mollick@emollick · Tech & AI	300K	101.6M	$1,745 – $5,819
104	Kim Kardashian@KimKardashian · Music & Entertainment	74M	185.2M	$1,724 – $5,751
105	Brian Armstrong@brian_armstrong · Crypto & Finance	1.3M	91.3M	$1,525 – $5,086
106	Jack Dorsey@jack · Tech & AI	6.5M	86.8M	$1,434 – $4,780
107	Neil deGrasse Tyson@neiltyson · Science & Education	15M	121.2M	$1,360 – $4,534
108	Drake@Drake · Music & Entertainment	39M	118.6M	$1,324 – $4,413
109	Microsoft@Microsoft · Tech & AI	15M	80.8M	$1,311 – $4,371
110	Barack Obama@BarackObama · Politics & Commentary	130M	115.2M	$1,272 – $4,240
111	Google@Google · Tech & AI	34M	112.3M	$1,233 – $4,109
112	Amazon@Amazon · Tech & AI	5.5M	108.5M	$1,178 – $3,928
113	Jimmy Fallon@jimmyfallon · Music & Entertainment	51M	133M	$1,142 – $3,809
114	Cristiano Ronaldo@Cristiano · Sports	115M	277.3M	$715 – $4,287
115	Dwayne Johnson@TheRock · Music & Entertainment	16M	100.1M	$1,069 – $3,564
116	Jacksepticeye@jacksepticeye · Creators & Streamers	7M	143.1M	$971 – $3,886
117	Conan O'Brien@ConanOBrien · Music & Entertainment	31M	97M	$1,024 – $3,414
118	Eminem@Eminem · Music & Entertainment	22M	94.6M	$994 – $3,312
119	NVIDIA@nvidia · Tech & AI	3M	63.7M	$973 – $3,243
120	Greg Brockman@gdb · Tech & AI	900K	63.1M	$957 – $3,189
121	Mohamed A. El-Erian@elerianm · Crypto & Finance	500K	62.3M	$945 – $3,150
122	Gizmodo@Gizmodo · News & Media	2M	90.4M	$938 – $3,127
123	Markiplier@Markiplier · Creators & Streamers	7M	89.4M	$928 – $3,094
124	Ninja@Ninja · Creators & Streamers	6.5M	86.8M	$896 – $2,987
125	Edward Snowden@Snowden · Politics & Commentary	6M	84.1M	$800 – $3,202
126	TED Talks@TED · Science & Education	2.5M	79.1M	$797 – $2,657
127	Ariana Grande@ArianaGrande · Music & Entertainment	90M	98.5M	$785 – $2,616
128	xQc@xQc · Creators & Streamers	2M	72.3M	$711 – $2,371
129	John Carmack@ID_AA_Carmack · Tech & AI	1.2M	44.3M	$616 – $2,054
130	iJustine@iJustine · Creators & Streamers	1.5M	64.5M	$616 – $2,052
131	TimTheTatman@TimTheTatman · Creators & Streamers	3M	63.7M	$608 – $2,027
132	Justin Sun@justinsuntron · Crypto & Finance	4M	95.6M	$403 – $2,422
133	Anthropic@AnthropicAI · Tech & AI	700K	42.8M	$592 – $1,973
134	Apple@Apple · Tech & AI	10M	61.8M	$586 – $1,952
135	Sahil Lavingia@shl · Business & Investing	500K	41.5M	$570 – $1,901
136	Product Hunt@ProductHunt · Business & Investing	500K	41.5M	$570 – $1,901
137	Y Combinator@ycombinator · Business & Investing	1M	41.1M	$561 – $1,869
138	Raoul Pal@RaoulGMI · Crypto & Finance	1M	54.8M	$470 – $1,879
139	Hillary Clinton@HillaryClinton · Politics & Commentary	31M	53.9M	$491 – $1,638
140	Rahul Gandhi@RahulGandhi · Politics & Commentary	27M	306.2M	$325 – $2,159
141	Cathie Wood@CathieDWood · Crypto & Finance	1.6M	33.1M	$429 – $1,430
142	Kevin Hart@kevinhart4real · Music & Entertainment	36M	57.1M	$399 – $1,327
143	Wiz Khalifa@wizkhalifa · Music & Entertainment	35M	57M	$398 – $1,326
144	Pokimane@pokimanelol · Creators & Streamers	3.5M	45.3M	$397 – $1,323
145	Bill Gates@BillGates · Tech & AI	65M	44.1M	$383 – $1,278
146	Lady Gaga@ladygaga · Music & Entertainment	83M	48.7M	$327 – $1,088
147	Indie Hackers@IndieHackers · Business & Investing	300K	25.4M	$307 – $1,024
148	Stephen Curry@StephenCurry30 · Sports	18M	34.7M	$285 – $951
149	shroud@shroud · Creators & Streamers	2.7M	32.7M	$263 – $875
150	Mike Novogratz@novogratz · Crypto & Finance	600K	22.3M	$262 – $872
151	Satya Nadella@satyanadella · Tech & AI	3.2M	21.8M	$256 – $852
152	United Nations@UN · News & Media	16M	83.4M	$159 – $958
153	Unbox Therapy@UnboxTherapy · Creators & Streamers	2M	28.9M	$226 – $752
154	summit1g@summit1g · Creators & Streamers	2M	28.9M	$226 – $752
155	Dharmesh Shah@dharmesh · Business & Investing	400K	19M	$213 – $711
156	World Health Organization@WHO · Science & Education	12M	74M	$138 – $825
157	Shah Rukh Khan@iamsrk · Music & Entertainment	45M	150.2M	$134 – $887
158	Tim Cook@tim_cook · Tech & AI	15M	24.2M	$182 – $606
159	Sundar Pichai@sundarpichai · Tech & AI	5.5M	16.3M	$177 – $588
160	UNICEF@UNICEF · News & Media	18M	65.1M	$117 – $703
161	Alicia Keys@aliciakeys · Music & Entertainment	25M	29.7M	$175 – $583
162	Virat Kohli@imVkohli · Sports	65M	132.2M	$114 – $757
163	Andrew Ng@AndrewYNg · Tech & AI	1.3M	15.2M	$162 – $541
164	Britney Spears@britneyspears · Music & Entertainment	55M	27.2M	$157 – $523
165	Demi Lovato@ddlovato · Music & Entertainment	50M	26.1M	$149 – $497
166	Serena Williams@SerenaWilliams · Sports	10M	20.6M	$148 – $494
167	Miley Cyrus@MileyCyrus · Music & Entertainment	46M	25.2M	$143 – $476
168	Katy Perry@katyperry · Music & Entertainment	105M	53.4M	$91.28 – $548
169	Rihanna@rihanna · Music & Entertainment	105M	53.4M	$91.28 – $548
170	Kylie Jenner@KylieJenner · Music & Entertainment	40M	24M	$134 – $446
171	PewDiePie@PewDiePie · Creators & Streamers	20M	27.4M	$124 – $494
172	DanTDM@DanTDM · Creators & Streamers	5M	26.1M	$116 – $464
173	Bill Nye@BillNye · Science & Education	6M	16.8M	$115 – $383
174	Andreas Antonopoulos@aantonop · Crypto & Finance	800K	25.1M	$75.69 – $455
175	Justin Bieber@justinbieber · Music & Entertainment	105M	35.6M	$54.80 – $329
176	Selena Gomez@selenagomez · Music & Entertainment	65M	14.7M	$72.70 – $242
177	Akshay Kumar@akshaykumar · Music & Entertainment	50M	65.2M	$46.93 – $313
178	Neymar Jr@neymarjr · Sports	63M	58M	$40.62 – $270
179	Bruno Mars@BrunoMars · Music & Entertainment	43M	12.3M	$58.33 – $194
180	Sachin Tendulkar@sachin_rt · Sports	40M	48M	$32.14 – $213
181	Salman Khan@BeingSalmanKhan · Music & Entertainment	45M	37.5M	$23.65 – $157
182	Usain Bolt@usainbolt · Sports	10M	13.7M	$16.75 – $100
183	Shakira@shakira · Music & Entertainment	54M	27.2M	$15.79 – $105
184	Pitbull@pitbull · Music & Entertainment	25M	12.4M	$14.58 – $87.60
185	Ellen DeGeneres@TheEllenShow · Music & Entertainment	75M	3.8M	$17.23 – $57.44
186	Justin Timberlake@jtimberlake · Music & Entertainment	63M	3.6M	$16.32 – $54.40

Showing 186 of 186 tracked accounts.

Why the order looks wrong

Accounts with hundreds of millions of followers that post twice a month generate fewer impressions than mid-sized accounts posting fifty times a week. The payout follows impressions, not followers.

Most of these are not monetized

Brand, institutional and celebrity accounts largely do not take payouts. Each figure shows what that reach would be worth in the program, which is a measure of attention rather than a claim about income.

Help make it accurate

Real payout reports from creators are what tighten these bands. Submit yours — it stays anonymous unless you say otherwise.